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drunk-santa-12156127

Manker Lackar, igen – Eller “Det lackar mot jul och det enformiga julölssläppet”

drunk-santa-12156127Systembolaget har i år imponerat och levererat släpp som bara för ett år sedan hade ansetts galna. Kvaliteten på ölen som har släppts har varit snäppet högre, priserna har kunnat pressas då antalet flaskor har varit fler och så även antalet butiker som släpper dem. Variationen i bryggerier och ursprungsländer har varit balanserad och det känns inte lika trendkänsligt som det ibland gjort.

Därför är det synd att se att det återkommande abret med julölen fortsätter. Kalla mig bortskämd eller otacksam, men jag tycker att julölssläppen de senaste 2-3 åren har varit oerhört intetsägande. Tyvärr är det för många öl som är återkommande enbart på tidigare meriter och försäljningssiffror. Julölsförsäljningen känns lika självskriven som snaps runt midsommar – folk köper öl på julen, nästan oavsett vad man stoppar i hyllan. Därför är det inte så konstigt att ölen säljer och jag tycker att det har mer med efterfrågan på öl runt jul att göra än många av ölen i sig själva.

Ta den julkartong som Belgoklubben släpper så finner man redan nu  en hel knippe fantastiska öl som skulle kunna ge bredd och variation i ett rätt enformigt belgosortiment bland julölen. Likaså har amerikanska bryggerier en hel fauna av julöl som vi svenskar knappt får se eller höra om. Problemet har med alla säkerhet att göra med möjligheten till leveranser av ölen. Till skillnad från T5-släppet veckorna efter julölssläpet så ska julölen kunna levereras i ett bra mycket större antal flaskor. Så även om en leverantör får in 20.000 flaskor av en trevlig julöl så räcker det inte nödvändigtvis för att hamna i julölssegmentet där ölen ska kunna skickas till samtliga bolag och gärna finnas i större kvantitet än en kartong per butik.

Av de 53 julölen som släpps 15e november är i år 18 stycken att räkna som relativt nya, även om det i vissa fall rör sig om en lite annan öl men från ett bryggeri som var år kommer med 1-2 olika julöl. Jämfört med tidigare år får det väl räknas som helt okey och jag ser positivt på ett par nya spännande öl från Electric Nurse, Dugges och Sigtuna men saknar variation och tillskott från utländska bryggerier. Här kommer möjligheten att få leveranser och kvantiteter i rätt tid och jag tror att vi även i år får se lite Underlig Jul, Anchor Our Special Ale, Alesmith Yulesmith, någon skumt kryddad julöl från BrewDog etc. i T5-sortimentet. Ge mig en kvart och antalet öl som vi får se i decembersläppet och jag skulle nog kunna pricka in ett par säkra julölspjäser som kommer tillbaka var år.

Varför inte satsa på öl man faktiskt vill dricka än öl som bara ska vara experimentella och som man knappt vill dricka en hel flaska av själv. Det kan vara kul, men med det utbud som finns gäller det att börja leverera också och inte bara vara galna. Eller? Eller ska alla högtidssläpp vara lika fredade från förändring som standardsortimentet länge var? Jag tror att det ligger mycket politik med möjligheten att planera långsiktigt bakom vissa val. Genom att erbjuda en bra relation med återkommande släpp kan svenska bryggerier i tid planera sin bryggnkng och importörer får mer att säga till om mot deras internationella bryggerier då de snabbt kan garantera en viss försäljning. Detta är bara min tanke över det och inget jag säger stämmer men det kändes ändå som något att lyfta upp.

Kom gärna med förslag på julöl ni skulle vilja se så får vi se om något av dem kommer hit i framtiden.

 

Alla julölen som släpps i november finner ni här nedan och jag återkommer framöver med en närmare analys av dem.

11011-01 Ayinger Winter-Bock Tyskland 500 29.9
11012-03 Flying Dog K-9 Winter Ale USA 355 26.9
11300-03 Nils Oscar Kalasjulöl Sverige 330 19.5
11301-03 Sleepy Bulldog Winter Ale Sverige 330 19.9
11302-01 Brutal Brewing Winter Ale Sverige 500 ml 20.8
11303-01 Ölfabrikken Jule Ale Finland 500 27.9
11310-01 Midtfyns Jule Stout Danmark 500 39.8
11311-03 Wisby Julbrygd Sverige 330 18.9
11316-03 Sigtuna Christmas Scottish Sverige 330 32.9
11319-03 Sigtuna Winter IPA Organic Sverige 330 19.9
11320-01 Oppigårds Winter Ale Sverige 500 26.9
11321-03 Slottskällan Winter Eko Sverige 330 22.8
11322-03 S:t Eriks M.Dahlgren Julporter Sverige 330 20.9
11325-01 Electric Nurse Underbar Jul Sverige 500 27.4
11329-01 Falcon Julöl Sverige 500  16.8
11329-03 Falcon Julöl Sverige 330 12
11331-01 St Peters Winter Ale Storbritannien 500 26.9
11332-03 Hibernation Ale USA 355 29.9
11335-01 Holy Cow Cranberry Milk Stout Storbritannien 500 29.4
11336-03 Sigtuna Midvinterblot Sverige 330 22.9
11338-01 Mariestads Julebrygd Sverige 500 17.8
11338-12 Mariestads Julebrygd Sverige 500 17.9
11342-03 Ölvisholt Julabjör Island 330 27.9
11343-03 Mikkeller Via Til Fra Danmark 330 29.7
11346-03 Mohawk Blizzard Imperial Porter Sverige 330 29.5
11350-12 Spendrups Julbrygd Sverige 500 15.9
11351-03 Evil Twin Christmas Eve at a NYC Hotel Room  USA 355 29.9
11352-03 OHaras Christmas Velvet Storbritannien 330 21.9
11354-03 Mikkeller Santa’s Little Helper Danmark 330 29.7
11355-01 Falcons Julmumma Sverige 500 17.8
11356-12 Pripps Blå Jul Sverige 500 15.9
11357-01 Shepherd Neame Christmas Ale Storbritannien 500 28.9
11358-01 Fuller´s Old Winter Ale England 500 22.9
11363-03 Samuel Adams Winter Lager USA 355 17.5
11364-01 N´Ice Chouffe Belgien 750 56.9
11365-01 Jacobsen Gold Naked Ch Ale Danmark 750 59
11369-03 S:t Eriks Julale Eko Sverige 330 18.9
11371-01 Grebbestad Julöl Sverige 500 21.8
11372-12 Sofiero Julöl Sverige burk 500 13.9
11373-01 Eriksberg Julöl Sverige 500 ml 17.3
11374-03 Dugges Christmas Idjit! Sverige 330 32.6
11376-01 Liefmans Glühkriek Belgien 750 57
11377-01 Nisse Julöl Sverige 500 28.8
11380-01 Three Hearts Julöl Sverige 500 15.9
11381-01 Mysingen Midvinterbrygd 13 Sverige 500 31.4
11382-01 Jämtlands Julöl Sverige 500 27.7
11384-01 Bellerose de Nöel Frankrike 750 54.9
11385-01 Dugges Juldricka Sverige 500 24.8
11386-03 Dugges Jullager Sverige 330 19.8
11390-03 Napa Smith Bonfire USA 355 24.8
11391-01 BB Pistonhead Christmas Carol  Sverige 500 16.8
11395-01 Electric Nurse Christm Ale Sverige 500 27.5
1958-02 Mikkeller Drinkin The Snow Belgien 330 16.9

Posted in Manker Lackar, MankerBeer Talk6 Comments

heretic_brewery-1024x692

MankerBeer Meets: Pre-GABF: Jamil Zainasheff/Heretic Brewing Co.

If you’re 555, i’m 666
[what’s it like to be a heretic?]

I’m not saying that former homebrewer celebrity Jamil Zainasheff is a fan of Slipknot or even know The Heretic Anthem but he sure as hell has the same carefully careless attitute to things. Jamil, with a background as host of The Brewing Network internet radio show “The Jamil Show” and co-writer and writer of books about beer decided that after homebrewing since 1999 ut was now time to open his own place. heretic_brewery-1024x692Said and done, Heretic Brewing Company opened 2011 in San Fransisco and the well respected site Serious Eats listed the brewery as one of the three up-and-coming Cali’ breweries that you should keep your eyes on. In the same article they give a quote from Jamil which perfectly explains his credo “So what’s their secret? “Do it right or don’t do it,” said Zainasheff, “Dump it if it is wrong.” If that’s heresy, tie me to a stake.” To be honest I had never heard of Heretic Brewing Co. before I read the article in Serious Eats, but while reading up on more about Jamil and the brewery I felt that the aura of caring more about beer appreciating those with a shared passion than to please everybody spoke to me. On their webpage you can follow Jamil and his thought on geekyness, how passionate beer drinkers are shaping the craft beer scene by demanding more of their local breweries (Swedes, time to take action?) and how it really is to work at a brewery – great reads which I recommend you to read through.

Well, that was Jamil in my words, time to let Jamil give you his own.

 

MankerBeer (MB): The first time I heard about you and Heretic Brewing was in an article highlighting the three most interesting new breweries in California. Jamil, who are you and what did you do before deciding to start up your brewery?
Jamil Zainasheff (JZ): I’m just another person that has made craft beer my life. It all started when my wife gave me a Mr Beer kit for Christmas of 1999. From that start I turned brewing into a full time passion. Now it is a full time career. Before this I was managing software development for some well know software companies.

MB: You must feel liberated to be able to do whatever you feel like, pushing the perception of what a beer can taste and be. How will this translate into the beers that will be brewed and for the future of the brewery?
JZ: It is nice to be the one that writes the checks. Even if everyone thinks you’re about to do something stupid, you are still free to do it. I’m not sure what will happen going forward. When it comes to technology, the theory goes that amazing new inventions in the future are always unpredictable. If it is something we could predict, then it wouldn’t be so amazing. I think the same holds true for beer. We see what might happen in the next six months or maybe a year, but five years from now is a true mystery. For now I am content to play around with barrel aged sours while the rest of the crew keeps our mainstream products bubbling along.

MB: Are there any lessons learned that you would like to share with all the young home brewers who dream of one day opening up their own brewery? What obstacles have you yourself experienced so far?
JZ: People ask all the time if they should go to school before opening a brewery. Yes, business school. It wouldn’t hurt to get some sales and marketing experience as well. Getting enough money can be tough. Brewing beer, that is the easy part.

MB: Looking at the list of beers on your homepage I find all kinds of beer styles, rather than going for a west coast, Belgian or any other style of beers. Are there any beer styles or breweries that you prefer or admire and which have inspired Heretic?
JZ: Russian River is probably my north star, the one that inspires me the most. But there are so many great breweries and great beers out there that I get inspired every time I stop by some place new. I think in the end, I just want to make great beer. Sometimes people try to be too interesting and unusual, at the cost of having a nice drinkable pint. I don’t really care about brewing specific styles, but rather different beers that are creative and highly drinkable.

MB: The Craft Beer segment gains new market shares every month, but it is still a long way up to the fizzy yellow water drinking segment – what is required for craft beer to take that next big step and establish itself as the normal instead of something “premium and fancy”.
JZ: I think many of the new breweries are starting out with quality beer. And when new consumers come across them they have a great experience. That is going to keep building momentum for the industry, as new people come to craft beer and find it exceptional. Exceptional will become the standard, the expected.

MB: Who is the contemporary average craft beer drinker? Do beer drinkers appreciate great craftsmanship or are trends and nerdiness affecting what people drink and think?
JZ: It is the Millennial generation that is driving the rapid expansion of craft beer. Some certainly will jump on and off seeing it as trendy, but I believe that generation of people is honestly about quality of life and experience. Making the most of the time we have. Drinking craft beer is just such a rich experience. It is a rich experience not just of flavor, but a rich social experience. It is a great way to enjoy life and those around you. Seems like a great way to live life, not just a trendy one.

MB: In a February article in Beer Pulse you said that the distribution plan was to start filling up Cali, then possibly to open Washington and Oregon, maybe later on Colorado. Now half a year later, how well does it fit reality, have the local thirst for Heretic brews been higher than expected?
JZ: That plan is still on track, although expanding to other states is taking a little longer than anticipated as we keep expanding production to handle our local markets first.

MB: What are you looking forward to with GABF and how important is the festival for breweries and the American beer scene?
JZ: There is really only one thing I look forward to at any beer festival and that is people. Meeting up with old friends and making new friends that are as passionate about craft beer as I am. For me, that is the greatest part and the one that I keep returning for each year. I think as an event, GABF has taken on a status that has become legend in the beer world.

MB: Are there anything all GABF-debutants reallly shouldn’t miss and/or think about at GABF?
JZ: Try to mix with other people. If you find yourself standing around on your own, or even with a group of friends, make a point of talking to a stranger. I can guarantee you, they are a beer lover too. Smile, say hello and comment on some beer you liked or didn’t like. If you do that a few times, you’ll find yourself with a group of new friends pretty quickly. Some people come back to GABF every year to meet up with dear friends that they made there at GABF.

MB: For my second to last question I’ll bring back an old favorite – what would you rather do, happily down a sixer of Coors or listen to Justin Bieber for a full hour?
JZ: I think Coors and others, like Budweiser for example, are well made beers. Nothing wrong with them, but they are more of an alcohol delivery system than they are a full flavored experience of life. Regardless, I probably wouldn’t drink a sixer of anything in one sitting, unless it is a good session beer. So give me the Biebs. I am really good about being able to ignore what is going on around me when I need to.

MB: What cool Heretic brews will be poured at the festival?
JZ: We will have our core brands. Evil Twin, Evil Cousin, Gramarye, and Shallow Grave. We will be introducing some new beer as well, such as an Imperial Stout. Possibly some new barrel aged beers. And maybe, just maybe, we will have one keg of Miscreant, our barrel aged sour. Two years in the making, 16 months of that in Cabernet barrels, it is a thing of beauty right now. We’ve been releasing it a little here and there over the last 6 months. I tasted it yesterday, and now I consider it a perfect, flawless beer. I am extremely proud of that effort. Too bad it will take another 2 years to make more.

Thank you Jamil. I hope all you readers appreciated this as much as we did, and we hope to give you a special from the brewery later this year!

Posted in MankerBeer Meets:, MankerBeer Talk0 Comments

schysstipa

MankerBeer News: Premiär för All in Brewing Schysst IPA och Sigtuna Röd IPA 20 september

schysstipaDet blir en galen fredag den 20 september för alla er som älskar bra öl och råkar bo i Stockholm eller Göteborg. I Göteborg släpper All in Brewing sin helt nya IPA, Schysst IPA på Restaurang Stearin och självfallet är det ett par “All In”‘are på plats. Samtidigt i Stockholm blir det två event i en byggnad, men på två krogar.

På nedervåningen i Gamla Stan i Stockholm ligger The Flying Elk där samma bryggargäng som ovan kopplar på det andra fatet av sin IPA. Inte nog med det så tar de med sig sin Randall the Enamel Animal som de lovat att fylla med något gott. En randall kan beskrivas som ett rör man fyller med valfritt innehåll, man kopplar på det på fattappen och kör sedan ölet igenom det innan det når glaset. Brukar kunna bli galet och kul.

Just ovan The Flying Elk ligger det senaste tillskottet i Bishops Arms-kedjan, Bishops Arms Gamla Stan. Kedjan firar i år 20 år vilket de firar med flertalet events och specialöl. Ett av ölen som bryggts för att fira Bishops är Sigtuna Röd IPA. Det är Emil Lindén från Sigtuna Brygghus som kommer att vara på plats och från klockan 20.00 hälla upp denna 5.9% starka IPA. Kan förmoda att det blir bra med spring mellan krogarna.

Posted in MankerBeer News, MankerBeer Talk1 Comment

berliners1377208861

MankerBeer News: Hjälp Johnathan Wakefield starta ett bryggeri!

berliners1377208861En av USAs hetaste bryggare just nu, Johnathan Wakefield har på sistone omgärdats med lika mycket beröm och hyllningar för sina berliner weisses som han har fått glåpord och skitsnack för att han trots avsaknaden av ett bryggeri eller en fullgod licens velat få ut sin öl. Ser man bortom det negativa och koncentrerar sig på det positiva så kan jag säga att den berliner weisse, Miami Madness (rankad nummer 2 i världen) som han bryggt hos Cigar City var enastående. Han bryggde länge öl hos Cigar City och som bryggeriets bryggmästare Wayne Wambles berättade i vår intervju med honom i våras så är tanken att han skulle brygga där igen i år. Det har han nu gjort för att kunna hålla igång bryggandet men han har nu också beslutat sig för att ta nästa steg. Genom crowdfundingsidan CrowdBrewed.com har han nu publicerat en video där han berättar om sin vision med bryggeriet JWB. På mindre än 24 timmar har han redan samlat in över 30.000 dollar av de 55.000 dollar han har satt som mål för att få igång projektet.

 

Man kan välja att stödja projektet genom att chippa in allt från några dollar till över tusen dollar och då får olika former av tack för hjälpen.

  • “I Built J Wakefield Brewing” – JWB T-Shirts – $30
  • “I Built J Wakefield Brewing”  – JWB Work Shirts – $50
  • “I raised the Roof at J Wakefield Brewing” – JWB Hat – $35
  • “In the Beginning…” Original Collector JWB Glass & Sticker – $20
  • “I Built J Wakefield Brewing” – His & Hers T-Shirts (2) – $50
  • JWB Swag Pack (Work Shirt, Glass, Sticker, Hat) – $100
  • Private 5-Course Dinner prepared by Johnathan Wakefield himself, each course paired with a JWB beer – $150 (Limit 20)
  • JWB “The OGs” Membership Society – $300 (Limit 250)
    • Six or more 750mL beers over the course of a year (1 will definitely be Dragonfruit Passionfruit Weisse & 1 will definitely be Barrel Aged Russian Imperial Stout)
    • 10% off future bottle purchases
    • Special Membership T-Shirt & Glass
    • 2 Members Only surprises throughout the year (i.e. Members Only Party, special one-off release, etc.)
    • 1st right of refusal for the following year
    • *All bottles must be picked up from the taproom. Proxies can be used. We will hold your bottles until you or a proxy can pick them up.
  • Take a limo with 5 friends to the private J Wakefield Brewing Grand Opening Party – $1000 (Limit 2)
  • Brew a Seasonal Batch with J Wakefield Brewing (help create and brew the batch) – $2500 (Limit 1)

MankerBeer tycker det är självklart att signa upp sig för ett OG Membership och ser fram emot att dricka mer från JWB under hösten. Håll utkik Sverige säger jag utan att säga mer! Checka videon, läs lite på RateBeer eller Google och hjälp till att ordna så att bryggeriet blir av! In på CrowdBrewed.com och hjälp till.

Posted in MankerBeer News2 Comments

Damian and Jesse

MankerBeer Meets: Pre-GABF: Jesse Friedman/Almanac Beer Co.

Damian and Jesse

Damian and Jesse

In this, the second interview from our pre-Great American Beer Festival we move from Ryan Sentz, Funky Buddha and the east coast to the west coast and San Fransisco.

The conflicting opinions and the discussion of what is a brewery and who really is a brewer circulated frequently in Sweden and the Nordic countries some years ago when the term gypsy/ghost/phantom brewer popped up. While several of the Nordic and European brewers who lacked their own brewery went to the states to brew beer it has been more infrequent to see US craft gypsy breweries. Fittingly for us and for our pre-GABF interview series we contacted Jesse Friedman who partnered up with Damian Fagan to found Almanac Beer Company. The attentive eye probably spot that they use the word Beer and not Brewery. Since 2010 the San Fransisco based team collaborate with local farmers to find the best ingredients and then brew most of their beers at Hermitage Brewing Company a few miles south in San Jose. Thus they are gypsy breweries, and happy to be. Their artisan ales with a local touch and seasonal flavors have received great feedback from the beer community and they quickly made themself a name on the beer scene. For us at MankerBeer they were among the first we were eager to talk beer, GABF and US craft beer with, so I am very happy to present Jesse Friedman.

MankerBeer (MB): Almanac Beer Company premiered in 2010, before that both you and Damian were home brewers. What led the two of you to decide it was time to start this project, and what is Almanac Beer Co.?
Jesse Friedman (JF): We met through a local homebrew club. We were both brewing beers using local farmer’s market produce in homebrew experiments. Looking at the local beer scene, it seemed like there was a unmet demand for beers brewed with the same inspiration as the local food culture: using the local farms as inspiration to create beers infused with a sense of Northern California. And Almanac was born!

MB: From where came the inspiration to go all in with the artisanal farmhouse style? Any specific brewery or brewer?
JF: We’ve both beer nerds at heart, so we take inspiration from all sorts of beers. The classic sours and lambics of Belgium are both a huge passion for us. But we also love the local hop drenched beers from Sierra Nevada and Russian River.

MB: It is not as common with gypsy brewers in the US as it seems to be here in Europe, what considerations have been made in the choice of breweries to work with?
JF: It’s all about finding the right partnership. Your host brewery has to want to be in the business. We brew most of our beer at Hermitage in San Jose, that has become and integral partner for us. They’ve grown with us, and let us really stretch as a brewery.

MB: Do you have any intention to open up your own brewery? If not, how will that affect the possibility to expand and increase the production?
JF: We’re open to lots of different growth paths, but also think if it isn’t broken, don’t fix it. We’re very happy brewing where we are now. But we’ve also got some more plans up our sleeves for next year.

MB: I love the way you collaborate with local farms and how it gives an extra sense of understanding and history to the ingredients that goes into the beer, how do you find these farms?
JF: At the farmer’s market of course. Turns out that farmer’s love beer as much as local chefs do, and are usually thrilled to work with us. Especially since we always bring back beer for them to share at the farm.

MB: When not drinking your own brews, what other breweries or beers do you prefer?
JF: There is so much great beer to be had in the SF bay area right now. Current favorites include: Sante Adarius, Ale Industries, Headlands Brewing, Heretic, Hen House and of course, Russian River.

MB: When coming up with the idea for a new beer, what steps are taking in considering the style, selecting a partner farm, possible barrelling etc?
JF: Delicious is the only yardstick that matters. We subscribe (especially with our barrel program) to the belief that if you but great ingredients in, you’ll get great beer back. We look for inspiration in food, beer, farms and farmer’s market. No idea is too out there to at least try as a homebrew batch (though lots of ideas get rejected there.)

MB: It is more common to see US breweries focus on farmhouse beers today than a couple of years ago, is it due to a more mature market and beer scene or the brewers, maybe something completely different?
JF: Perhaps. As craft beer grows it makes more and more room for new styles to find an audience. IPA is still king around these parts, but everyone is always willing to try something new. It’s part of what we love so much about craft beer culture is an openness to new (and old!) flavors.

MB: Where in San Fransisco should one go to enjoy some Almanac brews together with some great food?
JF: We’re extremely proud of our restaurant list. Try us at Bar Tartine, Locanda, Contigo, Flour & Water, State Bird Provisions, Foreign Cinema or bring in some takeout to Toronado.

MB: What are you looking forward to with GABF and how important is the festival for breweries and the American beer scene?
JF: We are STOKED to be pouring. It was only a few years ago we were attending as beer fans, and now we get the chance to step around to the other side of the table and share our brews with likeminded beer lovers. Its exciting, overwhelming and humbling to be served alongside such amazing breweries. Plus, I can’t wait to try new beers from breweries i’ve never heard of from across the country.

MB: Are there anything all GABF-debutants reallly shouldn’t miss and/or think about at GABF?
JF: Try something new! Talk to the brewers, drink LOTS of water, and don’t engage in the yelling at dropped glasses shenanigans.

MB: What cool Almanac brews will be poured at the festival?
JF: We’re very excited to pour a 100% barrel aged lineup. On Tap:

Farmer’s Reserve No 3 – Wine Barrel aged Sour with Strawberries and Nectarines
Farmer’s Reserve No 4 – Wine barrel aged Sour with Buddha’s Hand, Meyer Lemons, Cara Cara Oranges
Barrel Noir – 50% Bourbon Barrel aged Dark Ale, 50% American Stout
Heirloom Pumpkin Barleywine – Aged in Brandy Barrels
Dogpatch Sour – Flanders Red ale brewed with cherries

We give our gratitude to Jesse for answering our questions, the Almanac stand will without doubt be one of the first for MankerBeer to visit. If you want to know more about what they are up to you should follow their brewery blog or Jesse’s own blog Beer & Nosh.

Posted in MankerBeer Meets:, MankerBeer Talk0 Comments

jimkoch

MankerBeer News: Samuel Adams grundare nu dollarmiljardär

Amerikanska Bloomberg skriver idag hur Samuel Adams grundare James “Jim” Koch numera kan uppskatta sin förmögenhet till över en miljard dollar. Trots ett tapp på 2 procent av den totala ölförsäljningen i USA under första halvan av 2013 så har “craft beer” ökat med hela 15 procent och Boston Beer Companys försäljningssiffror har ökat med hela 17 procent. I takt med denna ökning har också aktievärdet ökat såpass att Koch numera kan skatta sig som “billionaire”.

jimkochMed över 70 produkter på marknaden och med en ställning som USA’s näst största USA-ägda bryggeri har man inte bara ökat det senaste halvåret utan sedan 2009 har man tiodubblat sin aktiekurs. Detta är inte bara första gången Koch är med på listan över amerikanska dollar miljardärer utan det är också första gången grundaren utav ett “mikrobryggeri” hamnar på listan. Koch själv meddelade Bloomberg att han själv brukar påminna nyrikt folk att rikedom är livets stora fälla då den normala människan nog hellre är lycklig än rik. Lätt att säga när man är rik kan tyckas. Koch har förvaltat sin image bra och trots att han snäst ifrån ibland och skyddat sitt märke på ibland lite väl hårda sätt så vill han ändå framstå som den entreprenör och säljare han har varit sedan han började brygga öl i Massachisetts 1984.

Visst kan det vara lätt att såga såpass stora bryggerier som Samuel Adams och Brooklyn Brewery med flera men man ska komma ihåg att Belgienägda Anheuser-Busch InBev NV(ABI) och MillerCoors LLC själva står för 80% av den amerikanska ölmarknaden. Siffrorna vi ibland jämför med blir ofta skeva då vi glömmer att den amerikanska befolkningen är “några få fler” än här i Sverige och att ett bryggeri som Ballast Point som fyrdubblat sin produktion på bara 2-3 år i år siktar på att brygga cirka 10 miljoner liter öl. Dogfish Head Brewery å sin sida som gärna uppmålar sig som ett minimalt bryggeri har i år redan bryggt mer än årets mål på 24 miljoner liter men står ändå bara för någon promille av den amerikanska produktionen av craft beer.

Så det är med att storleken har betydelse, vad tycks?

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